European tyre manufacturer Prometeon Tyre Group, spin-off of Pirelli Tyres S.p.A. for the industrial tyres, participated in this year’s “The Tire” fair in Cologne, giving customers a vision of the company’s future. Drawing on its long history in the tyre industry, Prometeon, which entered in a trademark license agreement with Pirelli Tyre S.p.A., offers a comprehensive portfolio of PIRELLI branded tyres for all industrial applications as well as a wide range of services.

“We are fully dedicated to the world of transportation and have been focused on industrial tyres since day one. Our road to Premiumization starts here”, states Gregorio Borgo, Chief Operations Officer of Prometeon Tyre Group. “We have the experience and the know-how that it takes to fully understand the specific requirements of the different industrial transportation segments and to provide optimized solutions to all our customers.”

At the Cologne fair, Prometeon’s open high-class booth gave visitors a vision of a bright premium technology future. “Our customers benefit from reliable products and convenient all-in-one tyre management. Through our extensive network of premium service providers, we offer innovative solutions that meet our customers’ individual requirements. This makes us the ideal partner for a successful future in our changing industry”, explains Murat Akyildiz, Chief Commercial Officer of Prometeon Tyre Group.

On this occasion, Prometeon showcased its full offering of PRO SERVICES, the name of the package of solutions designed to meet the evolving needs of modern transport fleets. In addition to already consolidated services like 24/7 Breakdown Assistance, FleetApp and Central Billing, others are being successfully tested in some European countries.

“Two of our newest additions are PRO CHECK, the tyre monitoring service, and PRO FINANCE, to effectively support fleets in spreading the cost of their tyres”, announces Daniel Gainza, Chief Marketing Officer of Prometeon Tyre Group. “All these solutions expand Prometeon’s offering to specialized industrial customers, built on the strength of our PIRELLI branded product range, which encompasses premium tyres for Truck, Bus and also the return of the PIRELLI brand to the world of Agricultural tyres.”

The high performance PIRELLI range, including agro tyres were showcased at the Prometeon stand in hall 7, booth C48/D49.