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Developed in collaboration with the Italian Fund for Applied Sciences (FISA), the programme aims to develop a high-efficiency tyre prototype that utilises up to 65% of materials from sustainable sources. Professor Flavio Farroni (“Federico II” University of Naples/MegaRide) is the project’s Principal Investigator.

More than 51% of the total energy used in tyre production comes from renewable or high-efficiency sources. The proportion of recycled materials rises to 7%, driven by the increased use of recycled steel and carbon black derived from end-of-life tyres.

Nearly 50% of the electricity used in tyre production comes from renewable sources.